Tourism and hospitality services can advance sustainability and wellbeing through a combination of eco-friendlypractices, community support, and holistic traveler and customer experiences. This involves minimizingenvironmental impact through resource conservation, promoting the socio-economic welfare of localcommunities, and offering travel that enhances a person's physical and mental health. This conference exploresinnovative pathways to sustainability and well-being in tourism and hospitality, with the following topic areas thatfall under ten tracks.

 

Track 1 Sustainable management and strategies in tourism and hospitality

Track 2 Sustainable consumption and well -being in hospitality and tourism

Track 3 Regenerative destinations and communities' well-being

Track 4 Equity diversity and inclusion: addressing Talent management challenges and creating better

futures

Track 5 Health and wellness in tourism and hospitality

Track 6 Educating toward sustainability and well-being - policy, curricula, pedagogy, and assessmentTrack 7 Technological innovations toward sustainability and well-being in tourism and hospitality

Track 8 Sustainable entrepreneurship and circular business models

Track 9 Belt and Road Initiatives on sustainability and well-being in hospitality and tourismTrack 10 Open track on sustainability and well-being in tourism and hospitality

Track 10 Other topics relevant to the theme of this conference

 

The conference invites conceptual empirical and methodological research papers and case studies related to theabove tracks. The conference equally welcomes and considers submissions of Full papers and ExtendedAbstracts. At least one author of the accepted full papers and extended abstracts should register and present theirstudy during the conference. The conference is bilingual and welcomes paper submissions and presentationseither in English or Chinese.

A full paper in English should be between 4,000 and 5,000 words (including references, tables and figures). A fullpaper in Chinese should be between 6,000 - 9,000 Chinese characters (including references, tables and figures).

An extended abstract in English should be a maximum of 1000 words (including references, tables and figures).An extended abstract in Chinese should be a maximum of 1500 characters (including references, tables andfigures).

All submissions must be original and have never been published before, All contributions should follow theformat and style prescribed by the Publication Manual of the American Psychological Association (APA, 7thedition).

All author information should be placed in a separate file - title page.

Submissions should identify the conference track that they submit to.

Coordinated by respective track chairs, the submissions will go through a double-blind review process. Fullpapers will be eligible for nomination of best conference papers.

You could also subit your papers to Email address: nbutourismforum@163.com

 

Important dates:

Deadlines for extended abstract: March 31st, 2026

Acceptance notification: April 10th, 2026

Deadlines for full papers (optional): April 25th, 2026

Deadlines for early bird registration: April 20th, 2026

Deadlines for all registration: May 16th, 2026

Registration fees (USD):

Students early bird: USD 100

Student regular: USD150

Non-student early bird: USD150

Standard: USD 200

 

Registration fees (RMB):

Students early bird: RMB 800

Student regular: RMB 1200

Non-student early bird: RMB1200

Standard: RMB 1500

 

Ningbo University information and bank details:

Account with Bank: INDUSTRIAL AND COMMERCIAL BANK OF CHINA, NingBo Branch

SWIFT BIC: ICBKCNBJNBO

Beneficiary Account No.: 3901130009000002464

Beneficiary Name: Ningbo University

Add: No.818 Fenghua Road, Ningbo,Zhejiang, P.R.China.315211

Tel: 0574-87600205

Tax: 0574-87600205

 

Your registration will only be validated upon receipt of the proof of bank transfer to nbutourismforum@163.com before May 16th, 2025.

 

Please click the link below to register: 

https://fua.univ-angers.fr/fua/Formulaire/AfficherFormulaire?idE=47214D665754EBA9EAE802CD7226BC66 

The conference is supported by

Journal of Hospitality & Tourism Management

Journal of Service Theory andPractice

Tourism Science (in Chinese language. In Chinese: 《旅游科学》)

Tourism Critiques: Practice andTheory (In Chinese: 《旅游评论：实践与理论》 ) 

Best papers and papers with merits will be invited to submit tothe special issues offered by the supporting journals. (SI information will be released soon).

 

 

The conference will feature eminent international scholars - Professor Marianna Sigala, Professor Bob McKercher,Professor XU Honggang, Professor Larbi Safaa, and Professor LIANG Wangbing, as keynote speakers as well as adiscussion panel combining industry professionals and academics.

Speakers:

Bob McKercher,The Hong Kong Polytechnic University

Larbi Safaa, Cadi Ayyad University

LIANG Wangbing, Northwest Normal University

Marianna Sigala, University of Newcastle, Australia

XIE Chaowu, Huaqiao University

XU Honggang, Sun Yat-sen University

REN Lianping (Eve), Macao University of Tourism

 

Conference participants will have the opportunity to attend a Research Symposium sponsored by Journal of Hospitality & Tourism Management UHTM) and which will be organized just before the conference official opening (2:00 - 5:00 pm, May 15th, 2026). You will be meeting both the Editor-in-Chief and associate editors of JHTM.
The conference also features a number of excellent social opportunity, including the conference reception andgala dinner.

Conference venu:

Hotel: Jinhai New Century Grand Hotel Ninghai（宁波市宁海县金海开元名都大酒店）

Adress: No. 399, Jinshui Road, Taoyuan Subdistrict, Ninghai County, Ningbo City, Zhejiang Province, China

 

Conference program:

May 16th:

- Full day registration

- JHTM symposium

- Conference reception

May 17th: 

- Conference opening ceremony

- Keynote

- Panel session

- Concurrent sessions

- Gala dinner and award ceremony

May 18th: 

- Concurrent sessions

- Closing

- Optional tours 

Conference Organizer:

Ningbo University

Huaqiao University

Northwest Normal University

Macao University of Tourism

University of Angers

Hellenic Mediterranean University

Cadi Ayyad University

 

Organizing Partners:

Ninghai County Bureau of Culture, Radio, Television, Tourism and Sports

Joint Institute of Ningbo University and University of Angers

Key Research Institute of Philosophy and Social Sciences of Zhejiang Province – East Zhejiang Culture Research Institute of Ningbo University

Ningbo Research Base for Cultural and Tourism Integration Development and International Communication

If you have any questions about this seminar, please feel free to contact the organizing committee.

Ms. Lü: 18758342577

Mr. Zhou: 13566331889

Mr. Su: 13736155289

Mr. Shen: 13957870550

Conference Email: nbutourismforum@163.com