Tourism and hospitality services can advance sustainability and wellbeing through a combination of eco-friendly practices, community support, and holistic traveler and customer experiences. This involves minimizing environmental impact through resource conservation, promoting the socio-economic welfare of local communities, and offering travel that enhances a person's physical and mental health. This conference explores innovative pathways to sustainability and well-being in tourism and hospitality, with the following topic areas thatfall under nine tracks.

 

Track 1 Sustainable management and strategies in tourism and hospitality

Track 2 Sustainable consumption and well -being in hospitality and tourism

Track 3 Regenerative destinations and communities' well-being

Track 4 Equity diversity and inclusion: addressing Talent management challenges and creating better

futures

Track 5 Health and wellness in tourism and hospitality

Track 6 Educating toward sustainability and well-being - policy, curricula, pedagogy, and assessment

Track 7 Technological innovations toward sustainability and well-being in tourism and hospitality

Track 8 Sustainable entrepreneurship and circular business models

Track 9 Other topics relevant to the theme of this conference

 

The conference invites conceptual, empirical, and methodological research papers and case studies related to the above tracks. The conference equally welcomes and considers submissions of Full papers and Extended Abstracts. At least one author of the accepted full papers and extended abstracts should register and present their study during the conference. The conference is bilingual and welcomes paper submissions and presentations either in English or Chinese.

A full paper in English should be between 4,000 and 5,000 words (including references, tables and figures). A full paper in Chinese should be between 6,000 - 9,000 Chinese characters (including references, tables and figures).

An extended abstract in English should be a maximum of 1000 words (including references, tables and figures).An extended abstract in Chinese should be a maximum of 1500 characters (including references, tables andfigures).

All submissions must be original and have never been published before, All contributions should follow the format and style prescribed by the Publication Manual of the American Psychological Association (APA, 7thedition).

All author information should be placed in a separate file - title page.

Submissions should identify the conference track that they submit to.

Coordinated by respective track chairs, the submissions will go through a double-blind review process. Full papers will be eligible for nomination of best conference papers.

 

Important dates:

Deadlines for extended abstract: March 31st, 2026

Acceptance notification: April 10th, 2026

Deadlines for full papers (optional): April 25th, 2026

Deadlines for early bird registration: April 20th, 2026

Deadlines for all registration: May 5th, 2026

Registration fees (USD):

Students early bird: USD 100

Student regular: USD150

Non-student early bird: USD150

Standard: USD 200

 

Payment method 2: (USD)

Students early bird: RMB 800

Student regular: RMB 1200

Non-student early bird: RMB1200

Standard: RMB 1500

 

Rigistration Fee Payment Option 1 (Foreign Currency Collection Account, USD):

Ningbo University bank details:

Account with Bank: INDUSTRIAL AND COMMERCIAL BANK OF CHINA, NingBo Branch

SWIFT BIC: ICBKCNBJNBO

Beneficiary Account No.: 3901130009000002464

Beneficiary Name: Ningbo University

Add: No.818 Fenghua Road, Ningbo,Zhejiang, P.R.China.315211

Tel: 0574-87600205, Tax: 0574-87600205

 

Registration Fee Payment Option 2 (via Alipay QR Code Scan, RMB): 

 Your registration will only be validated upon receipt of the proof of bank transfer to nbutourismforum@163.com before May 10th, 2026.

 

Please click the link below to register: 

https://fua.univ-angers.fr/fua/Formulaire/AfficherFormulaire?idE=47214D665754EBA9EAE802CD7226BC66 

The conference is supported by

Journal of Hospitality & Tourism Management

Journal of Service Theory and Practice

Tourism Science (in Chinese: 旅游科学)

Tourism Critiques: Practice andTheory (In Chinese: 旅游评论：实践与理论) 

Dongbei University of Finance and Economics Press (in Chinese: 东北财经大学出版社)

Best papers and papers with merits will be invited to submit tothe special issues offered by the supporting journals. (SI information will be released soon).

Bob McKercher,The Hong Kong Polytechnic University

Marianna Sigala, University of Newcastle, Australia

Larbi Safaa, Cadi Ayyad University

LIANG Wangbing, Northwest Normal University

XIE Chaowu, Huaqiao University

XU Honggang, Sun Yat-sen University

REN Lianping (Eve), Macao University of Tourism

WANG Xingyu (Maxime), The Hong Kong Polytechnic University

 

Conference participants will have the opportunity to attend a Research Symposium sponsored by Journal of Hospitality & Tourism Management (JHTM) and which will be organized just before the conference official opening (2:00 - 5:00 pm, May 16th, 2026). You will be meeting both the Editor-in-Chief and associate editors of JHTM.
The conference also features a number of excellent social opportunity, including the conference reception and gala dinner.

Conference program:

May 16th:

- Full day registration

- JHTM symposium

- Conference reception

May 17th: 

- Conference opening ceremony

- Keynote

- Panel session

- Concurrent sessions

- Gala dinner and award ceremony

May 18th: 

- Concurrent sessions

- Closing

- Optional tours 

 

Conference venue:

Hotel: Jinhai New Century Grand Hotel Ninghai（宁波市宁海县金海开元名都大酒店）

Adress: No. 399, Jinshui Road, Taoyuan Sub-district, Ninghai County, Ningbo City, Zhejiang Province, PR China, 315600

Situated in Ninghai - the birthplace of China Tourism Day, the hotel is approximately 80 kilometers from Ningbo Lishe Airport. Popular attractions including the Forest Hot Springs, Qiantong Ancient Town, and Lianghuang Mountain are all within a 30-minute drive. Each guestroom features quality amenities including central air conditioners, MTV and Internet access that ensure a pleasant business or leisure travel experience. The on-site restaurant serves an assortment of delicacies of Chinese and Western palate. For those wishing to dine from the comfort of their room, 24-hour room service is available.

 

Conference Organizer:

Ningbo University

Macao University of Tourism

Huaqiao University

Northwest Normal University

Hebei University of Economics and Business

University of Angers

Hellenic Mediterranean University

Cadi Ayyad University

Ninghai County People's Government

 

Organizing Partners:

Ninghai County Bureau of Culture, Radio, Television, Tourism and Sports

Joint Institute of Ningbo University and University of Angers

Key Research Institute of Philosophy and Social Sciences of Zhejiang Province – East Zhejiang Culture Research Institute of Ningbo University

Ningbo Research Base for Cultural and Tourism Integration Development and International Communication

If you have any questions about this seminar, please feel free to contact the organizing committee.

Ms. Lü: 18758342577

Mr. Zhou: 13566331889

Mr. Su: 13736155289

Mr. Shen: 13957870550

Conference Email: nbutourismforum@163.com